Marketing Plan for Host-Family Business in Cape Cod, MA

Executive SummaryA team of MKT **** students have accrue up with an idea for a start-up company which would secure boniface-family accommodation for primarily European college students who fold to Cape Cod (MA) to stool each Summer. Summer breathing in is plentiful at this stunning New England spend spot, in contrast to limited and expensive pass housing. Each summertime, thousands of bore students cram hotel and motel rooms throughout the Cape and spend up to several weeks attempting to secure more(prenominal) affordable longer condition accommodations. Such space is at a premium as well paying holidayers be the preferred customers of both the hotel, motel and vacation home rental market. The closure is a tourist fret desperate for a force back pool that it cannot easily house. Essentially, we would be summer housing brokers for J1 indorse students. Homestays USA (the working mollify of the proposed company) plans to introduce the popular European concept of the host-family to the market, and in doing so, intends to confidential information an inventory of host families. These host families depart provide vary accommodations (and possibly some meals depending on plan offered) for individual or small groups of students for reasonable remuneration. The curb would solicit accommodations primarily in the greater Hyannis area which would be convenient to the main summer employment locations for pedestrian and bicycler students.

This idea has already normal strong support from the wasted Business Administration (MA)1 and the Hyannis area Chamber of Commerce senesce of Directors2 following an initial adit in Spring 2006. We advise re-opening dialogue with both these agencies in conjunction with executing the market plan. We are proposing a serve well that requires a high period of relationship building and maintenance, and we forget require a round that understands this criticality. Next, lets examine our target customers;A. Who are they?College students... If you want to get a full essay, order it on our website: Ordercustompaper.com

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