The Strategic of Zara Essay Example | Topics and Well Written Essays - 1000 words

The Strategic of Zara - Essay ExampleThe caller-up is besides endowed with experienced human resources root system with the associations chief executive officer. For instance, the company boasts of a 200 person strong advanced(a) team that is inspired by customers need for value and quality. Moreover, the companys commitment to environmental sustainability is a boost to its image given that there has been a push for environmentally friendly products in the modern years due to climate change concerns worldwide. The companys product portfolio is full of a diversity of apparel and accessories for women, children, and men from all corners of the existence. The company has a good product positioning strategy with its stores adopting unlike outlook and setups that vary with the respective countries or regions of operations. The company has adopted best practice for its daily operations. For instance, the company uses the just in time inventory management technique to ensure that it effectively manages the levels of inventory in its storage facility and deliver the products according to demand. This technique has helped the company to eliminate the wastes associated with inappropriate inventory management. It is also notable that the companys internationalization strategy has been advantageous for its completion. The company has been aggressively involved in expansion in the recent years with the approach taken including the use of franchises and licenses in far-flung markets. As a result, the company has positioned itself as a global leader in the design, manufacture.... Internal Environment champion of the common methods of evaluating a companys internal environment is through the use of SWOT depth psychology (Henry, 2008). Zara Company has various strengths and weaknesses. To begin, some of the strengths of the company as depicted in its relative strength in the market include Originality of the companys products that has distinguished it from its competit ors. The companys products are distinct in terms of design and this has made them identifiable. The company has dedicated staffs that are committed to personalized customer service. With experts in the fashion and design pains led by the CEO, the companys human resources is unmatched. The stores and outlets across the globe are fully managed by the company as opposed to licensees and franchises used by other industry players. This has helped the company control the quality of products sold in the outlets. The company has also an admirable production seam that is able to produce new products within short timelines. Technology use has been enhanced in the manufacturing share for efficiency. Costs of the companys products are relatively lower attracting many buyers. With relatively lower prices, the companys attract high sales volumes. A well managed supply and value chain that ensures diffusion of products required standards. The centralised warehouse acts a is within good regulat or in the companys revolutionalised distribution system. Apart from the companys numerous strengths, the company still has weaknesses as outlined on a lower floor The company is yet to have a good advertising campaign that has had a negative extend to on its brand recognition