Visuals Analysis Essay Example | Topics and Well Written Essays - 500 words

Visuals Analysis - Essay Example In advertising, visual perception is very important. An advertisement can sell a product if has very good visuals and it is presented properly. A consumer’s visual perception can either make or break an advertisement. It can sell or not sell a product. Consumers will always understand a product or service more if there are visuals. Traditional methods of advertising a product may no longer be as effective as it was before. With the advancement in technology and the age of the internet, companies are becoming more creative in marketing their products. One of the latest trends in advertising nowadays is the use of optical illusions. Optical illusions use color, light and patterns which can create images that can be deceptive or misleading to our brains. The brain processes the information gathered by the eye, creating a perception which in reality does not match the true image (Optical Society of America, 2008). Some people view optical illusions as deceptive; thus, frown on it when used in advertisements. Still for others, optical illusions may be considered as creative marketing tools. Optical illusions are a great source of intrigue and entertainment making it an effective marketing tool.